AMERICAN POP ART: 106 FORMS OF LOVE AND DESPAIR (MODERNA MUSEET, 1964)

This catalogue, created for an exhibition curated by Pontus Hultén (1924–2006)—director of the Moderna Museet between 1958 and 1973—was its own peculiar work of art. The show was a close read of seven then up-and-coming artists utilizing Pop imagery and populist subjects. This seemingly unfussy staple-bound book contained pictures of artworks that were printed, aside from a few tip-in plates, entirely in duotone. Imagine a world where we might know and remember Roy Lichtenstein’s or Claes Oldenburg’s or George Segal’s art in peachy pink and magenta, muddy green and gray. This volume offered up a subversive Pop idea—that these psychedelic reproductions depicting different paintings and sculptures could have (or should have) appeared this way in real life. It anticipates a world where images as we experience them are and are not what they seem.